February 27, 2024
I've been closely following the transformative wave generative AI is bringing to search engines and the implications for SEO. With the advent of AI-driven search engines like Bing's integration of the Prometheus model, Google's Search Generative Experience (SGE), and others, we're witnessing a significant shift from traditional search results to direct, conversational interactions. This change poses a unique challenge and opportunity for SEO practices, fundamentally altering how we approach content creation and optimization.